FILM AND TELEVISION FORM

Form - The overall system of relationships among the parts of a film.

Form is what draws an audience into a piece of work. One way to achieve that is by the use of patterns. Patterns give form by creating a structured experience. The human mind likes to find patterns, and by having patterns in film the audience is more engaged and involved.

The main pattern in this PSA is a freeze-frame on the celebrities' heads with a brightly covered overlay saying their name, level, and 'technique'. These introductions happen every couple of seconds as different celebrities are introduced. They're also all talking on the telephone in cubicles to people needing motivation for perusing their GED.

This repetition is picked up by the audience, is easier to understand, and easier to remember. We know who these people are, what they're doing, and why they're doing it.